Imagine if your sister, brother, or your child was abducted in the middle of the night, as they slept, and forced to become a child rebel soldier. That’s exactly what’s happening in Uganda, at the hands of war criminal Joseph Kony.
Kony 2012 is a 30 min. film created by Invisible Children, Inc. and released on March 5, 2012. The film’s purpose is to promote the charity’s “Stop Kony” movement to make indicted Ugandan war criminal and International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by December 2012, the time when the campaign expires.
The film spread virally. As of 30 March 2012, the film had over 86 million views on YouTube and over 16.6 million views on Vimeo, with other viewing emanating from a central “Kony 2012” website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012” website to crash shortly after it began gaining widespread popularity. More than half of young adult Americans heard about Kony 2012 in the days following the video’s release, making it one of the most popular movements of all time.
Watch Kony 2012 full documentary online
On April 5, 2012, Invisible Children released a follow-up video titled Kony 2012: Part II – Beyond Famous.